I am the fellow who waits patiently to be noticed and welcome at the entrance of a restaurant while employees finish their chat.

I am the fellow who remains seated and wait quietly while the waitresses do everything but take my order.

I am the man who stands serenely at the hotel front desk while the receptionist is finishing his Candy Crush game on his computer or reading his newspaper.

I am the simple guy who enters a cocktail bar and never lose his temper but wait calmly while the bartender finishes to reply his messages on his smartphone.

Yes, you might say I am a good guy.

But do you know who else I am ?

I am the fellow who never comes back and it amuses me to see you spending millions every year on advertising to get me back, when I was there in the first place and all you have to do was to show me a little attention and some service.

It is more costly to find new customers than developing benefits from your existing customer base. Your present customers will be the one who will attract your future new clients saving you millions on advertising. This is the reason why it is more important for you to exceed expectations of the clients you already have. It is also crucial for your employees to know that customers are the most important asset your establishment have and that they act accordingly.